Marinka VoorhoutData investmentsStrategy to invest in data to be able to monetize its value3 min read·Jun 28, 2021--1--1
Marinka VoorhoutData huntingJust like headhunting, know which data has value and when it is available. Data hunting is the new capability to enable data monetization.4 min read·Jun 20, 2021--1--1
Marinka VoorhoutExecutive update: Data — strategy — chapters, have you stopped reading already?!I believe that combining two existing domains, i.e. user design and data quality, will deliver to the next steps for a new data strategy…3 min read·Apr 21, 2021----
Marinka VoorhoutExecutive update: data moonshots.Data: from nuisance to business value3 min read·Feb 10, 2021----
Marinka VoorhoutWhy companies have a data strategyIn short, a data strategy is a vision for how a company will collect, store, manage, exchange, share and use data. With a general goal to…5 min read·Feb 2, 2021----
Marinka VoorhoutMake your data monetization strategy tangible?Combine best of both worlds!6 min read·Jan 21, 2021----
Marinka VoorhoutGrowing popularity of data engineeringLooking for a key position right in the middle of data, AI, platform economy and software solution? Get ready for data engineering.4 min read·Nov 22, 2020----
Marinka Voorhout5 guidelines for successful data strategies.Data strategies are booming. And complex.4 min read·Nov 14, 2020----
Marinka VoorhoutRelying on data science means investing in its foundation.Early adopters have used data science — nowadays captured in the umbrella term AI — for multiple purposes. It is used to make life easier…3 min read·Oct 4, 2020----
Marinka VoorhoutDiving into detailsBusiness and sales really need to understand data & AI to monetize its value.3 min read·Sep 21, 2020----