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Marinka Voorhout
Marinka Voorhout

13 Followers

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Jun 28, 2021

Data investments

Strategy to invest in data to be able to monetize its value Understanding the value of internal & external data is part of any data strategy. Organisations looking for an investment with high potential yield, must think ‘data.’ However, understanding it on a granular level, sufficient enough to drive new…

Data Strategy

3 min read

Data investments
Data investments
Data Strategy

3 min read


Jun 20, 2021

Data hunting

Just like headhunting, you need to know which data has value and when it is available. Data brokerage for new — monetization — products is upcoming fast. — Understanding which data is available and how it can be of value for e.g. AI, data scientists or new products is not new. The last 5 years, data scientists performed their analysis based on mostly internal data with added value from either open data and/or data from trusted partners.

Data Economy

4 min read

Data hunting
Data hunting
Data Economy

4 min read


Apr 21, 2021

Executive update: Data — strategy — chapters, have you stopped reading already?!

I believe that combining two existing domains, i.e. user design and data quality, will deliver to the next steps for a new data-for-value strategy chapter. To enable product innovation and marketing. The data domain is still constantly in flux. Where data quality & data management improvement have mostly been focusing…

Data Strategy

3 min read

Executive update: Data — strategy — chapters, have you stopped reading already?!
Executive update: Data — strategy — chapters, have you stopped reading already?!
Data Strategy

3 min read


Feb 10, 2021

Executive update: data moonshots.

Data: from nuisance to business value — This article contains 5 important domains to create value out of data. These domains are taking root and will play out over the coming decade. Plan for them. 1. Data, Data, Data Platform and emerging tech like cloud, ecosystems, AI, blockchain, and VR have captured most of our attention over…

Data Strategy

3 min read

Executive update: data moonshots.
Executive update: data moonshots.
Data Strategy

3 min read


Feb 2, 2021

Executive update: why companies have a data strategy

In short, a data strategy is a vision for how a company will collect, store, manage, exchange, share and use data. With a general goal to decrease cost, generate business value and / or comply with relevant legislation. …

Data Strategy

5 min read

Why companies have a data strategy
Why companies have a data strategy
Data Strategy

5 min read


Jan 21, 2021

Executive update: make data monetization strategies real

Combine best of both worlds! — A few years ago most data strategies were focused on 3 pillars: Efficiency, e.g. by robotics for automated data flows or better reporting based on good data quality. Compliance for data-driven regulations, e.g. for financial solvency, privacy and medical devices. Innovation, by monetizing new products based on (analytics) insights. However…

Data Monetization

6 min read

Make your data monetization strategy tangible?
Make your data monetization strategy tangible?
Data Monetization

6 min read


Nov 22, 2020

Expert update: growing popularity of data engineering

Looking for a key position right in the middle of data, AI, platform economy and software solution? Get ready for data engineering. What is data engineering? A data engineer connects data & AI through capturing, curating and processing data — e.g. for AI. Similar to ETL developers. However, where ETL development focuses on standardized data structures, BI reporting tools and periodical reports & management information, the data engineer develops for a world which is in constant…

4 min read

Growing popularity of data engineering
Growing popularity of data engineering

4 min read


Nov 14, 2020

Executive update: 5 guidelines for successful data strategies.

Data strategies are booming. And complex. — Data strategies are different things to different companies. However, there are guidelines which will enhance your strategy, working towards results whilst staying in control. This article contains 5 main principles that deliver guidance for data strategies. # 1. Be bold, but treat data as if it is your own Within a strategy it is key to think big and bold. You already have…

Data Strategy

4 min read

5 guidelines for successful data strategies.
5 guidelines for successful data strategies.
Data Strategy

4 min read


Oct 4, 2020

Relying on data science means investing in its foundation.

Early adopters have used data science — nowadays captured in the umbrella term AI — for multiple purposes. It is used to make life easier (e.g. …

Data Science

3 min read

Relying on data science means investing in its foundation.
Relying on data science means investing in its foundation.
Data Science

3 min read


Sep 21, 2020

Diving into details of data monetization

Business and sales really need to understand data & AI to monetize its value. — For most organisations, the last decade has been focused on improving data quality and data integration. And learning from Artificial Intelligence (AI*) pilots. Now is the time to monetize that effort. Yet, both data & AI have remained the domain of specialists. This time, business — mainly products and sales…

3 min read

Diving into details
Diving into details

3 min read

Marinka Voorhout

Marinka Voorhout

13 Followers

Data strategy & data monetization director. Currently @Philips, formerly @KPMG, @NAVARA, @Capgemni.

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